Battling Image Theft: A Crucial Concern for Amazon Sellers


In the ever-evolving landscape of e-commerce, Amazon sellers are facing a relentless challenge – image theft. The Three-Headed and Six-Armed Cross-Border E-commerce Alliance, an advocate of a fair marketplace, recently reported a significant surge in complaints from numerous sellers who fell victim to image piracy. This alarming trend not only impacts sales but also raises questions about the integrity of online competition. In this article, we delve into the escalating issue of image theft, analyze potential reasons behind such illicit activities, and equip affected sellers with effective strategies to safeguard their products and brands.

Soundcore, a brand under Anker, is priced at $79.99 on Amazon, while the suspected stolen images are offered by another platform seller for only $25! Because the images are roughly the same, consumers may mistakenly think they are the same product and choose the cheaper one.

amazon photography


amazon photography

Regarding this situation, some sellers on the forum made irresponsible speculations:

Speculation 1:

The suspected stolen images came from a small shop opened by Amazon's top seller, so the scene images were also shared. In order to avoid suspicion of theft, they used scenes that look similar but are actually different to enhance the product's appeal. This way, consumers subconsciously associate the product with the top seller's product on Amazon, thereby boosting sales.

Speculation 2:

The suspected stolen image shop hired the same model, dressed them in the same clothes, and took another set of pictures in the same scene...

Speculation 3:

The suspected stolen image shop used images that were once linked to Amazon's top seller, but they were later changed. It's unclear how this shop obtained them, so they used them.

Some sellers also made Speculation 4, suggesting that the image was purchased from a certain website and could be used commercially. Both these platforms purchased the commercial usage rights for this set of images.

Amazon Sellers Under Siege

Amazon, as a global e-commerce giant, attracts millions of sellers vying for consumer attention. However, this fierce competition has given rise to unscrupulous practices such as image theft. As Soundcore, a brand under the reputable Anker umbrella, suffered from stolen images, consumers were left puzzled, unable to distinguish between authentic products and counterfeits. This confusion further reinforces the need for vigilance against image theft.

A large number of sellers have suffered from image theft and relocation.

The true situation remains unknown, but as the saying goes, "A single stone can cause a thousand ripples." Many sellers said that their products were also tragically stolen.

Seller A: "We have been greatly affected. Several of our products were stolen and listed on other platforms, and the prices are only half of ours..."

Seller B: "Our popular products were stolen and copied, and their sales are higher than mine! It's more frustrating than anything!"

Seller C: "I didn't expect that even as a small seller, my products were also stolen and listed elsewhere. Now my sales have dropped significantly, and the prices keep going down. I won't even mention the profits; they're really low now."

Unraveling the Motive

While the exact motives behind image theft remain elusive, various speculations offer insights into this vexing issue.

  1. Shared Scene Images and Models: Some sellers, including prominent Amazon top sellers, may share scene images to avoid suspicion of theft. By presenting similar scenes, they seek to subconsciously connect their products to the established brands, ultimately driving sales.

  2. Purchased Commercial Usage Rights: Alternatively, suspect sellers might purchase commercial usage rights from certain websites. This questionable practice grants them unauthorized access to images that they exploit for their benefit.

  3. Image Alteration: Another possibility is the manipulation of images obtained from reputable sources. By making slight alterations to the stolen images, dishonest sellers aim to attract consumers with a seemingly distinctive product.

The Battle Plan: Strategies for Amazon Sellers

To effectively combat image theft and protect their interests, Amazon sellers must adopt proactive measures.

  1. Open Dialogue: Sellers should directly communicate with the platform sellers responsible for the theft. Engaging in open dialogue and requesting the removal of infringing links can yield positive results.

  2. Copyright Protection Complaints: Filing complaints through the platform's official copyright protection channels is crucial. Sellers should collate evidence of image theft and emphasize the impact of unauthorized usage on their business.

  3. Legal Intervention: In serious cases, engaging a lawyer to issue a Temporary Restraining Order (TRO) or a lawyer's letter can act as a powerful deterrent against further infringement.

  4. Leveraging BBB: The Better Business Bureau (BBB) offers a platform for lodging complaints, enabling sellers to bring visibility to image theft, promote market supervision, and protect their reputation.


Image theft poses an undeniable threat to the integrity of e-commerce, affecting Amazon sellers' livelihoods and consumer trust. As the Three-Headed and Six-Armed Cross-Border E-commerce Alliance strives to foster a fair marketplace, it becomes imperative for all stakeholders to unite against image piracy. By taking decisive action, implementing preventive measures, and advocating for transparency, sellers can fortify their brands and contribute to a more equitable online retail environment.


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