Step-by-Step Guide: How to Change Your Product's Browse Node Path on Amazon with Brand

You may try to change your product browse node path for your products with own the trademark brand registered, but failed, how to fix?

Amazon Brand Registry - Jussi Hyvärinen

Here's a step-by-step approach based on successful cases and experiences:

  1. Review Amazon's browse node guidelines: Familiarize yourself with Amazon's guidelines for browse node classification. Understanding these guidelines will help you navigate the process more effectively.

  2. Gather supporting evidence: Compile all relevant information about your product, including its unique features, category, and any other relevant details. This information will be useful when advocating for a change in the browse node path.

  3. Contact Amazon Seller Support: Reach out to Amazon Seller Support through the Seller Central platform or via email. Explain the situation and provide a clear and concise request for changing the browse node path for your products. Attach the supporting evidence you gathered to strengthen your case.

  4. Request assistance from Brand Registry: Since you have brand registry and trademark ownership, contact the Brand Registry support team for assistance. Explain the issue you're facing with the browse node path and request their intervention. Provide them with the same supporting evidence you gathered earlier.

  5. Be persistent and escalate if necessary: If the initial response from Amazon is not satisfactory, don't give up. Be persistent in your communication, reiterating your request and emphasizing the importance of having control over your product's browse node path. If necessary, escalate the issue to higher levels of support or seek clarification from different Amazon teams.

  6. Consult with an Amazon consultant or agency: If you are still encountering difficulties, consider consulting with an Amazon consultant or agency. These professionals have experience navigating the Amazon ecosystem and may provide valuable insights or assistance in resolving the issue.

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Remember to maintain clear and professional communication throughout the process, emphasizing the uniqueness of your product and the benefits of updating the browse node path. While Amazon's guidelines and internal processes can be challenging to navigate, persistence and providing compelling arguments can increase your chances of achieving the desired change.

by QIS

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